About Me
I’m a digital producer and content strategist with more than 10 years of experience in video production, editorial programming, and digital media. My expertise lies in developing, creating, and distributing engaging video content across streaming, social, and digital platforms.
With a background in broadcast journalism, digital video production, and platform optimization, I’ve worked with major media brands to develop editorial strategies and produce video experiences that maximize audience engagement.
I thrive in fast-paced, creative environments that require both strategic vision and attention to detail. Whether I’m developing editorial calendars, curating must-watch content, or optimizing digital workflows, I’m committed to making content discoverable, engaging, and, most importantly, impactful.
2007-2010
Interactive One
Video Producer/Editor
Managed digital video production for multiple series, including a thrice-weekly pop culture and sports show, overseeing production schedules and ensuring timely delivery.
Developed and maintained production rundowns, streamlining workflows to enhance efficiency and optimize content for user engagement.
Led story selection and editorial strategy, refining content delivery to align with evolving audience trends and maximize engagement.
Collaborated with internal teams to develop new digital shows, driving content expansion and ensuring alignment with brand goals.
Managed CMS workflows, overseeing video publishing, optimizing content discoverability, and ensuring seamless syndication across multiple platforms.
2007-2010
RKR Media
Associate Digital Producer
Hollywood's Architect: The Paul R. Williams Story Documentary Feature
Assisted in the production of the PBS documentary Hollywood’s Architect, overseeing content curation, copywriting, and guest research.
Managed digital assets, ensuring proper organization, retrieval, and archival of key production materials.
Coordinated post-production workflows, facilitating edits, reviewing content, and ensuring alignment with the documentary’s creative vision.
Conducted in-depth research and interviews to strengthen storytelling and historical accuracy.
Collaborated with producers and editors to refine the documentary’s narrative structure and ensure a compelling final product.
2007-2010
The TODAY Show
Multiplatform Producer
Managed TODAY’s YouTube channel, strategizing content programming and optimizing video distribution, leading to an increase in monthly video views from 10M to 40M and a 350% subscriber growth in 20 months.
Curated and programmed TODAY’s broadcast and digital video assets for third-party platforms, including Roku, Apple TV, and Amazon Fire TV.
Managed digital syndication and video distribution across major media partners such as Apple News, Buzzfeed, and Hulu, ensuring optimized content placement and visibility.
Produced and directed the YouTube interview series Off Air with Donna Farizan, featuring high-profile celebrity guests such as Jeff Goldblum, Chrissy Teigen, and Iris Apfel, leveraging pop culture trends to drive engagement.
Developed and executive-produced TODAY’s digital celebrity interview series, overseeing pre-production, booking, and editorial direction.
2007-2010
NBC News
Video Desk Producer
Produced and edited video segments for NBCNews.com, selecting footage, writing headlines, and creating engaging digital content.
Managed video distribution for breaking news and political events, ensuring timely publishing across NBC’s digital platforms.
Coordinated video feeds and assets for major events, including political conventions, town halls, and presidential debates.
Created text-on-video segments to increase social media engagement and drive video viewership across platforms.
Monitored and curated trending news content, quickly identifying and producing videos aligned with real-time audience interest.
2007-2010
The Paley Center for Media
Client Services & Customer Engagement
Served as a public liaison for media events, ensuring seamless execution for VIP guests, including political figures, celebrities, and industry executives.
Assisted front-of-house operations for screenings, panels, and high-profile industry events, coordinating logistics and guest experiences.
Provided research and archival support, assisting internal teams with media preservation and industry trend analysis.
Trained and onboarded new staff, ensuring consistency in guest services and event execution.